Survey

How to make a good survey?
We will help you to find the right questions for a survey.

A questionnaire survey is often described based on a survey design.
In a study design can be designed based on quantitative and qualitative criteria.
With a quantitative questionnaire, one typically wants to know how many have a particular attitude or knowledge.
Therefore, qualitative questions are often closed, allowing the respondent to choose his answer based on a number of alternatives.
With a qualitative questionnaire, you want the respondent to answer in their own words, thereby gaining a deeper understanding of the respondent's answer.
Qualitative questions are often open-ended questions where the respondent can write his or her own answer.

Why make a survey?


The reason for using questionnaires is to gain current knowledge that can support or disprove an assumption. One assumes an assumption about a topic.
But you should always be aware of whether a questionnaire is the best form of survey for your purpose.
At the same time, a qualitative questionnaire can form the basis for new knowledge and new assumptions, which in turn is the basis for preparing a quantitative questionnaire.

It may make good sense to divide your questionnaire survey into 2 parts, where the qualitative questionnaire provides broad knowledge on the topic based on new assumptions.
These assumptions are then to be tested through a quantitative questionnaire survey.
General data on a topic can also be used to obtain current knowledge through a quantitative questionnaire survey.
In addition, it is important to consider about the answers that your questionnaire should be anonymous or in a slightly anonymized form. This can be especially beneficial if one does not want to investigate sensitive issues. In this case, answering a questionnaire may be easier than meeting face-to-face.

It is good to combine qualitative and quantitative questions. One can conduct few qualitative questionnaire surveys with representatives of a group, for an initial understanding of the topic.
Knowledge from this study is then used to create a quantitative questionnaire which is sent to a larger group.

How to do a survey?


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Once you have become sure of the purpose of your survey, the questionnaire questions should be formulated and a group of respondents should be selected.
When selecting respondents, pay particular attention to the fact that your respondent group must be representative of a larger group of people.
Therefore, you need to look at whether there are factors that affect the outcome of the language form in a particular direction.
These factors can be age, gender, religion, education, profession, etc.
If some factors are overrepresented, it will affect the respondents' response.
For example, if the age group 50-80 years is overrepresented in your group of respondents, then the answer to questions about topics about youth may be affected by this age factor.

Therefore, your respondent group should typically be selected broadly depending on the topic you are researching.


Are there stupid questions in a questionnaire?


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Before formulating the questions in your questionnaire, it is a good idea to check if a similar survey already exists.
A questionnaire typically consists of 3 types of questions: factual questions, cognitive questions (knowledge questions) and attitude questions.
In your formulation arf questions, avoid inaccurate questions, questions with double meaning or 2 questions in the same sentence, which raises doubts about what is actually being asked.
As a rule of thumb can be used that there can be a maximum of 20 words in a question. Leading questions and clumsy wording should also be avoided.

When collecting your data, consider the form of collection. It can be electronic or paper form.
Advantages of electronic collection are that it facilitates the subsequent processing of data. Conversely, one may be in a situation where a questionnaire in paper form is the best way to reach your respondent group. For paper form, you can subsequently enter answer data in electronic form.

Remember to add information about what your questionnaire should be used for and how data is used. This creates clarity for the respondent.

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